Oh Bombshells, here she is! Meet Grace.
We think you'll agree - she's quite simple amazing.
Catch her while you can
Grace us one of our instant classics - we know this because our phones are ringing off the hook and we've had to employ more people in our little London factory to keep app with the demand. It's like the Nigella sensation of 2009, all over again.
The perfect summer dress
So, what is it about the Grace that's making such an impact? Your fellow Bombshell talk of wanting to add her face-framing high collar and her nipped-in waist to their wardrobes. They're saying that she's perfect for summer weddings, garden parties, and lunch dates with friends. And they're going wild for her colours - from classic navy to chic heron blue... the floral prints, and the choice of cotton or silk dupion.
Think headscarves and Limoncello
For me, she conjures up images of Grace Kelly in an open-topped sports car, driving along the Rivera to a cliff top bar and sipping Limoncello in the sunshine. She's silk headscarves, chic handbags, ballerina-length wedding dresses in family albums and all things 1950s.
We adore Dior
Does Grace look a little bit familiar to you?
I wouldn't be surprised.
With her rich heritage, rooted in the inspiration and artistry of Christian Dior - just peep at his 'Ecarlate' ('Scarlet') cocktail dress from 1955 in the V&A - and the classic glamour and prints of the Horrockses shirtwaister, Grace really is a dream of a dress.
In creating Grace, I wanted to create my own version of Dior's incredible and iconic dress. Something that would sit happily alongside the esteemed and adores ranks of our Confident dress in the way she can be presented time and time over without getting the least bit old.
A perfect fit
Grace's each and every new guise is as thrilling as the last. Her flattering, slimming set-in sleeve is softly finished with a feather-light silky lining. Her buttons are strategically placed to stop gaping, and the concealed button placket means buttonholes are invisible. Not only that, but the overlay skirt and knotted ties also create an optical illusion to skim and hide the tummy - just so.
Step back to a simpler time
In a world filled with loungewear and tech fabrics, with the race for 'likes' and clicks, with fast food and reality shows, there's something reassuring about Grace's old school glamour. She evokes a warm nostalgia for a simper time, and she's already one of my all-time favourites.
You can meet here - shop our full collection of ever growing Grace.